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The Power Of RED🌹

There is a lot of meaning in the color RED in our clothing and some studies have been made over time to understand it and its power(s).



The history of the colour in our past


The use of the colour red in human clothing dates back to prehistoric times. Red ochre, a natural pigment found in many parts of the world, was used by early humans as body paint, to decorate clothing and pottery, and even in burial rituals.


In ancient civilizations, such as Egypt, Greece, and Rome, red clothing was often reserved for the wealthy and powerful. In some cultures, red clothing was also associated with religious significance and was worn by priests and other religious figures.


During the Middle Ages in Europe, red was a popular colour for both men and women's clothing. It was often used in clothing worn by royalty and nobility, and was associated with wealth and luxury.


In more recent history, the colour red has continued to be a popular choice for clothing. During the 20th century, red was often associated with political movements, such as the socialist and communist movements. It was also a popular colour in fashion, particularly in the 1980s and 1990s, when bright colours were in style.


The possible meanings behind


The colour red is often associated with power, passion, energy, and excitement. When used in clothing, it can convey a strong and confident message. Here are some ways that the colour red can have power in clothing:

  1. Attracts attention: The colour red is bold and attention-grabbing. When worn as a statement piece, such as a red dress or a red suit jacket, it can make the wearer stand out in a crowd and draw attention.

  2. Increases confidence: Wearing red can make a person feel more assertive and in control. This can be especially true in professional settings, where red clothing can signal competence and authority.

  3. Enhances sex appeal: As mentioned earlier, the colour red is often associated with romance and passion. When worn in clothing, it can enhance a person's sex appeal and signal a willingness to take risks.

  4. Promotes energy: The colour red can be invigorating and energizing. When worn in athletic or fitness settings, red clothing can help to promote a feeling of intensity and drive.


Studies explain the relationship between RED and attraction:


There have been several studies conducted on the relationship between the colour red and attraction, here are a few examples:

  1. In one study, researchers found that men were more attracted to women wearing red than to women wearing other colours. The study involved showing men photographs of women wearing red, blue, green, or grey and asking them to rate the women's attractiveness. The men consistently rated the women wearing red as more attractive and sexually desirable than the women wearing other colours (Elliot & Niesta, 2008).

  2. Another study found that men were more likely to ask out a woman wearing a red shirt than a woman wearing a blue shirt. The study involved having a woman wear either a red or blue shirt and asking men on a college campus to rate her attractiveness and indicate whether they would be interested in dating her. The men were more likely to rate the woman wearing red as more attractive and to express interest in dating her (Hill & Barton, 2005).

  3. A third study found that men perceived women's faces as more attractive when they were framed by a red border rather than a border of another colour. The study involved showing men photographs of women's faces framed by different colours and asking them to rate the women's attractiveness. The men consistently rated the women's faces as more attractive when they were framed by red (Elliot et al., 2010).



How does the colour impact in outfits:


RED can be worn in small doses and keep its strong effect, in details like lipstick or accessories.




Effect on men:

Research has also found that wearing red can increase a woman's perceived attractiveness and sex appeal in the eyes of men. For example, studies have shown that men rate women wearing red as more attractive and desirable than women wearing other colours or neutral clothing.

One possible explanation for this effect is that red is a signal of fertility and reproductive potential. In nature, red is often associated with ripe fruit and healthy, vibrant plants, which can signal a potential mate's reproductive fitness. Therefore, men may be more attracted to women wearing red because it signals their potential as a mate who is healthy and fertile.


Effect on women:

Wearing red colours can have a variety of psychological effects on women, and these effects can be both positive and negative, depending on the individual and the situation.

  1. Increases confidence: Red is often associated with power, energy, and confidence. Wearing red can make a woman feel more assertive and in control, which can lead to increased self-confidence.

  2. Attracts attention: Red is a bold and attention-grabbing colour. When a woman wears red, she may be more likely to stand out in a crowd and attract attention from others.

  3. Boosts mood: Research has shown that wearing bright colours can have a positive effect on mood. Wearing red may be particularly effective at boosting mood, as it is associated with positive emotions like passion and excitement.



Wearing different percentage of red in one's outfit VS only lipstick detail can make a huge difference !

( both pictures of the same person )


Model wearing 2023 Collection pieces.


 Visit our shop for our selection of RED pieces






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